As well as editorial duties on national magazine IMPACT, John has also stepped in on several occasions to provide extensive layouts and page-planning on a design level. Having been trained in graphic design and advertising and combining that with an often extensive knowledge of the subject of the text at hand, John is in a unique position to be oversee a complete article's presentation.
Pages are created with the aid of PhotoShop CS3 and Quark
The only remit was to include some of Mark's creator-owned characters and make it sufficently different from what had come before. It also needed to be a design that could feature in different proportions. Such elements were researched, chosen and then combined and subsequently placed around a 'world' image. (The design includes images from Mark's work in comics and films). Mark then requested some very minor changes. The whole process took less than a week. The site is currently in the process of changing over colour-schemes to accomodate the new look.
In early 2010, John was hired to handle the rebranding of BritFilms as well as designing several sleeves and posters for their catalogue of films and releases. The first of these was 'CUT' for the DVD market, followed by the promotions for feature film Crying with Laughter, an award-winning film released throught cinemas in the UK. Further releases are due to follow on a regular basis.He was also hired to redesign the company's logo which appears on all their newer projects...
The remits of the job varied from project to project. These included sometimes coming up with new designs from scratch, sometimes using provided elements, tweaking existing promotions and creating banners for web advertising and further placement.
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As part of the design service, John works from original instructions and can turn around artwork quickly and efficently. As part of any commission, he also includes the process of several revisions in the package price quoted. In the case of cinema posters and DVD sleeves alike, all artwork is created at 300dpi, suitable for all types of main printing at sizes requested.
For around five years he has also handled all the event branding and promotion - including posters, brochures, advert, t-shirts and merchandise. The latest event promotion was for the 'Sanctuary' event at the end of April 2009 (http://www.hlww9.com/) and he continues to design their DVD releases and help plan future events...
The DVD sleeves had to reflect the tone of the events they covered so it was necessary to create a 'brand' for each, so that the collected sets would look better together. In the case of the concert of award-winning blues singer and musician Jim Byrnes, it was also necessary to create a look which would tie into the HLWW event but also appeal to his fans outside his parallel acting career.
